More meetings. Less event admin. Better ROI.
We find who is worth meeting, arm your team with what matters to them, and make personalised outreach work at scale. Before, during and after the show.
A lot of work. Too much left to chance
You spend heavily, then target weakly
Sponsorship, travel, the stand, staff out of the field. It adds up. Then the outcome comes down to who happens to walk past, and nobody can say which attendees were actually worth meeting.
Everyone gets the same message
A registrar and a CIO get the same "Are you attending?" note. Reps rarely know what is changing at the institution, what that person is trying to fix, or who they already buy from.
All the focus goes on the show itself
The meetings get booked before the show. The deals get made after it. Both get squeezed when the team is busy, and good prospects are contacted too late.
Real pipeline impact is hard to gauge
Badge scans and good conversations are easy to count. Tying them to actual pipeline is much harder, so next year's sponsorship often gets decided on a feel.
Turn a show into a real campaign
We find who is worth meeting, tell you what matters to them, and give your team the playbooks to run it. Before, during and after the show.
Tell us what a good show looks like
We start from your goals, not a spreadsheet.
- Your event goals. The personas you need in front of you and the markets that matter this year.
- Your target accounts. Who you are already working, and who you want to break into.
- Your attendee list, if you have one.
Event brief
Know who to chase before you arrive
Every name comes back contactable and ranked against your event goals.
- The right stakeholders for your business. Decision makers, champions, influencers and whoever signs.
- Persona fit scoring. Who is most likely to move the deal, and who is worth your time on the day.
- Connections. We look across your own customer base, your team and other sources for people who already know the person you want to meet, so a cold approach becomes a high value referral.
- Vetted contact and social data. Verified emails, LinkedIn profiles and phone numbers.
Persona fit against buying signal
Scalable personalisation
Your team runs it. We bring the campaign structure and the account detail that makes each message land. You keep control of the words.
- Event playbooks. A proven shape for each stage of the show, built around your personas. Everything stays editable.
- Account personalisation. The systems already in place, a live initiative, a renewal coming up, a new head of department. We read it, then it goes into the message.
- Persona personalisation. A registrar, a CIO and a dean do not get the same message. We also know who has worked at one of your customers before, which changes what you open with.
- Multi persona campaigns. Work the whole buying group at once, not one contact.
- Before, during and after. Meetings booked ahead, a floor list on the day, follow up while it is still fresh.
- Email and LinkedIn. Both channels, sequenced together.
One campaign, three phases, three personas
See what the show returned
Measured against the people you set out to meet, not against footfall.
- Meetings held. Against your target personas, account by account.
- Replies and engagement. Who opened, who answered, who went quiet.
- What worked. Which personas, markets and messages pulled, so the next show starts ahead of this one.
- Opportunity discovery. The best openings sitting inside the personas you mapped, surfaced while the show is still warm.
Pipeline traced to the event
10x pipeline uplift at BETT 2026
SEBIT sells into ministries and national programmes across 40+ countries. NEO ran their campaign around BETT 2026, the international EdTech event, to open new markets faster.
NEO GTM helped us approach international markets with much sharper focus and execution discipline. Within a short period, we expanded our international pipeline potential by more than 10x and, more importantly, gained concrete clarity on buyer intent, timing and localisation requirements across different markets. For organisations like ours, operating in public and ministry-level education programmes, understanding market readiness is critical. NEO GTM enabled us to test, learn and prioritise without expanding headcount. We see this as a strategic growth lever rather than just an outbound support function.
Choose your tier
How many people are you targeting?
A small stand at a single show. Usually one person working the floor.
- Vetted contacts with phone, email and LinkedIn
- Reach. Your event target lists and your attendee list if you have one. We also look at former and likely attendees.
- NEO event playbooks to build your own custom campaigns, before, during and after the show
- Multi channel communication optimisation across email and LinkedIn
- Email automation, so sequences go out on time without anyone chasing them
- Engagement analytics with granular campaign insights
- 1 user
A mid sized stand with a team on it. More people to brief and a lot more follow up to run.
- Everything in Lite, plus
- Enriched profiles with persona intelligence, so you know what each person actually cares about
- 2 users
A large stand or a headline sponsorship. Several markets and a full calendar behind it.
- Everything in Standard, plus
- Account intelligence, including buying signals, used solely to personalise what your messages say
- Opportunity discovery. Highlights the best openings within the personas you have mapped.
- Connections. Who in your customer base, or elsewhere, already knows the person you want to meet
- 4 users
The show has already happened. This turns the badge scans and the conversations into a list worth working.
- Recommended accounts to prioritise, with the reason against each one
- Recommended personas to follow up
- High-value connections, reviewed across your existing customer base
- Up to 100 accounts
- The deliverable is a report only.
Prices are per event and cover up to the number of people you select. Extra users can be added to any tier.
Built on how education and government actually buy
NEO Events runs on the same intelligence behind NEO GTM. Years of sector and go to market experience across international markets, mapping opportunities, tenders, contracts, people and buying signals in education and government.
Ready when you are.
Tell us your next show. We will explain how we work and run a custom demo.