Messy CRM data and poor data integrity
Too many hours spent chasing incomplete or outdated information, only to realise months later either a competitor had beaten us, or worse, the account was never a good fit in the first place.
If you are a CEO, CRO or revenue leader, I think you will relate deeply to this.
Over my career I have led revenue and go-to-market strategies across SaaS and technology companies of all sizes — from startups to enterprises, covering sectors like EdTech, HealthTech and more. I have managed lean, low-touch inbound motions as well as complex, high-touch enterprise outbound strategies. But regardless of scale or industry, the same GTM challenges continually emerged.
Too many hours spent chasing incomplete or outdated information, only to realise months later either a competitor had beaten us, or worse, the account was never a good fit in the first place.
Outbound success hinges entirely on choosing the right accounts. Yet I have seen countless teams selecting targets without clear GTM science or real alignment with Ideal Customer Profiles. Misalignment here does not just waste resources — it prevents growth entirely.
Stacks overloaded with redundant tools — Salesforce, LinkedIn Sales Navigator, 6sense, ZoomInfo, Apollo — and endless spreadsheets, resulting in fragmented, confusing data that hindered action rather than enabling it.
Marketing, Sales and RevOps frequently worked in isolation, with fragmented insights and disconnected priorities. Without shared context and aligned strategies, significant revenue potential was consistently missed.
Far too often, vendors relied on shallow triggers and generic templates, leading to outreach that was embarrassing to send — and even worse, rarely converted.
Simply subscribing to a large language model is not enough. Success today requires deeply integrating AI with your corporate intelligence, maintaining strict quality controls, and being open to fundamentally rethink your GTM playbooks.
I built NEO GTM specifically to address these exact pain points.
NEO GTM is a lean GTM sidekick that centralises accurate data and turns clear, actionable insights into real pipeline and conversions by aligning target accounts with your ICP and proven best practices.
I am passionate about real partnership. At NEO GTM we co-create growth strategies, so your success drives ours.
Struggling with messy data, misaligned accounts, or generic outreach? Let’s talk — NEO GTM can help you see clearly, act confidently, and convert consistently.
Let’s build something meaningful together.
Tiago MateusMost GTM tools drown you in noisy data. NEO delivers only clean, verified, context-rich signals, so your team can prioritise quickly and act with confidence.
We map your exact solutions, ICP and sales style, then auto-tailor playbooks and messaging to scale personalised outreach — no generic templates.
Every recommendation bakes in the best practices of top-performing teams and continuously refines itself, keeping your motions solutions-led and ahead of the curve.
Success is measured in pipeline, conversion and velocity. Every feature is engineered to turn effort into tangible, trackable results.
Insights live where you work, with embedded guidance that lets reps move from signal to outcome fast — no extra clicks, no friction.
Your success is genuinely our passion — we mean it.
No black boxes, no hidden insights. Clarity and trust are non-negotiable.
Precise, valuable signals — not endless data noise.
Purposeful solutions, cost-efficient and impactful, designed for tangible ROI.
Thirty minutes on your market, your ICP and the live tenders NEO already sees in it.