Strategic go-to-market services Five standalone services
Delivered on their own, or bolted onto the Managed Service to strengthen positioning, targeting, messaging and market entry.
01Blue Ocean Positioning
For companies in crowded markets, redefining their category, or selling to buyers who see every solution as interchangeable.
- Unmet-need and non-customer analysis
- Value-innovation mapping
- Differentiated positioning and messaging
- Clear market narrative
02Ideal Customer Profile & Buyer Journey Design
For teams unclear which accounts to prioritise, aiming at markets that are too broad, or selling into complex buying committees.
- Ideal customer profiles based on fit, urgency and use case
- Qualification and prioritisation criteria
- Buying-unit and persona mapping
- Trigger-signal framework
03Outbound & Messaging Overhaul
For teams with low reply rates, plenty of activity but few qualified meetings, or generic product-led messaging.
- Message matrix by persona and channel
- Email and LinkedIn sequences
- Objection-handling frameworks
- Playbooks for the people prospecting and the people closing
04Market Entry & Targeting Report
For scaleups entering new countries or verticals, and teams that need evidence before spending on outbound.
- Market opportunity assessment
- High-fit account list from live signals
- Tender and procurement analysis
- Entry strategy and localised positioning
05Hands-On Execution Support
For founders needing senior commercial support, commercial directors needing bandwidth, and teams that do not need a full-time hire.
- Embedded planning and commercial support
- Funnel and pipeline diagnostics
- Expansion, pricing and partner strategy
- Regular leadership sessions
Not sure which?Start with a diagnostic call
Thirty minutes on your market, the institutions you sell to, and the live opportunities NEO already sees in that market. We will tell you which accelerator — if any — is worth the money.
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